MSI Press Blog

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would What at least like to take their steps with a publisher by their side. Today's topic arises from a discussion last week with an author whose cost of book returns brought an otherwise successful book into the negative net income (i.e.) loss realm. Our conversation revolved around several questions that arose from her discussions with her local bookstore.  Why/how do returned books create loss for an otherwise successful book? A large number of returns can eradicate all profit from the book sale and put the book into the loss column on a P&L statement: print costs will not have been recoupled; additional books have now been returned to the publisher's inventory, books that wer...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week's conversation addresses a thorny and frustrating issue--the finances of book sales, especially books that, in general, sell well. (We are not talking about authors who take thousands from savings to plaster information about their books everywhere or buy their own copies to try to get onto a bestseller list. Rather, we are talking about the average author, who simply desires to get the word out and the sales in.) Nearly all authors intently want to see their book in every bookstore they walk into -- and every one they don't. They don't realize three important things that can destroy their life if they actually get thei...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week we look at the print on demand option for book printing. Authors generally think that understand POD (after all, it is a simple concept of just-in-time printing, right?), but they often do not. Authors may misinterpret/misunderstand POD in the nature, structure, and realizations of POD. Nature Print-on-Demand is an approach to publishing books as the demand (sales) for them are generated. Digital printing has allowed for the capacity to generate small numbers of books, even individual copies and has facilitated publishing/printing to join the growing numbers of businesses that rely on just-in-time inventory, saving the mas...

  Every traditionally published author eventually opens a royalty statement, sees the numbers, and feels that familiar jolt of disappointment. This is all I earned? After everything I did? Traditional publishing can make authors feel powerless, especially because the reporting is opaque. But you’re not without options. You can’t change the contract, but you can influence the ecosystem around it. Here’s what you can do when your royalties don’t match your expectations. 1. First: Understand What Your Publisher Can and Cannot See This is the part most authors never hear clearly: Publishers who distribute through Ingram cannot see: Sales by retailer Sales by channel Sales by region Amazon‑specific data Library‑specific data Indie bookstore breakdowns Ingram provides only total units sold per ISBN per period. That’s it. No granularity. So when authors ask, “How many copies sold on Amazon?” the publisher literally does not know. What publishers can see: Total units sold (all r...