A Publisher's Conversation with Authors: What do publishers do with books that are returned by bookstores?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.
Ever wonder what publishers do with books that are returned by bookstores? This week's blog post answers that question. Publishers often get creative with how they handle unsold bookstore returns. Here are some common strategies they might use for book returns:
Discount Sales: Offering these books at a significant discount through clearance sales, outlet stores, or discount retailers.
Bulk Sales: Selling books in bulk to schools, libraries, or non-profit organizations at a reduced cost.
Recycling: If the books are damaged or outdated, they might be recycled for their paper.
Repackaging: Creating new book sets or bundles that can be marketed differently.
Promotions and Giveaways: Using the books for promotional events or giveaways to boost brand recognition.
Foreign Markets: Selling unsold books to international markets where there might be a demand.
Donations: Donating books to charities, schools, or community programs, which can also provide tax benefits.
Remittance to Authors: Sometimes, unsold books might be returned/sold to the author at a very minimal price.
Each option has its own set of pros and cons. Publishers generally use a combination of these strategies can help mitigate losses and make the best out of surplus stock.
Bottom line: Books get returned by bookstores. There is no way around that. However, there are a variety of ways that publishers--and authors--can make use of these returned books to good avail.
See more Publisher Conversations with Authors HERE.
Learn more about publishing from an acquisitions editor -- how to get your book proposal accepted, why proposals are turned down/accepted, and how to find the right publisher for your book. On special sale for $5 while inventory lasts at MSI Press webstore. Also available as an e-book and an audiobook.
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Julia Aziz, signing her book, Lessons of Labor, at an event at Book People in Austin, Texas.
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