MSI Press Blog

    It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we react to a recent announcement by Spines that it plans to publish 8000 AI-generated books in 2025. This is of concern. The Haystack Grows Already, it is very difficult for any one book to achieve sufficient visibility to garner good sales. This infusion of books would create a situation of market saturation. Finding any particular book (or getting one seen) (discoverability) becomes that much harder for authors and publishers. Wallets Deplete The effect of the growing difficulty associated with discoverability means that publishers and authors will need to take out more advertising in various forms. More often than ...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we share the importance of A+ content in marketing books.  A+ content refers to enhanced marketing content that brands use to create more engaging and informative product listings, primarily on e-commerce platforms like Amazon. It allows sellers to include additional visuals, text, and other interactive elements to better showcase their products. A+ content is highly recommended to be added to author pages and product descriptions on Amazon for better sales. Here are some features of A+ content: Enhanced Product Images:  High-quality images that display the product from various angles and highlight its features. Det...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week we answer the question, Do I really need to keep blogging?” My answer, almost always, is yes. Whether it’s maintaining your own blog, writing guest posts, or contributing to relevant websites, blog writing still matters. Not just for visibility—but for sales. Here’s why: 1. Blog posts create discoverability Think of each post as a breadcrumb in the vast forest of the internet. Someone Googles a topic—maybe something you've written about in your book—and lands on your blog post. That reader now knows your name, your tone, your expertise, and… that you’ve written a book. It’s not pushy. It’s presence. 2. Blogging builds trust a...