MSI Press Blog

(illustration by Zhenya Yanovich)   GIFT EXCHANGE “The people who walked in darkness have seen a great light.” --Isaiah 9: 1   “I’m so exhausted! I can’t wait until the holidays are over,” adults complain. The Christmas season is filled with toil and trouble. Adults are fatigued with the endless round of decorating, cooking, baking, partying, gift buying and wrapping, and fighting crowds at the mall.  “I’m so excited! I can’t wait until Christmas comes,” exclaim children. They are excited to be on vacation, escaping the toil and trouble of school. Play time begins, and they look forward to Santa coming. They enjoy the rounds of parties, time with friends, caroling, meeting Santa, and getting gifts.  Both the giving and receiving, the toil and excitement, capture the true spirit of Christmas--and make the world go around. God gives the gift of Himself in His Son. We open-heartedly receive that great gift and respond by sharing ourselves with God and one another. The freely-given gift ex

  How many gift shops can boast the presence of a divine cat, always willing to meet with and pose with customers? Sure, a few can. Among them, a leader is the gift shop at Old Mission San Juan Buatista, where Sula, parish cat and a member of the staff at Old Mission, as well as author of six books, lives in residence. Well, lived in residence pre-covid. With current covid curtailments, she retired to live with her godparents nearby in Hollister and now works on Sundays, where she attends Mass to comfort people who need her and engage with customers at the gift shop next door. Among other Catholic products, such as rosaries and statues, the gift shop also sells all of Sula's books, and the proceeds go toward the restoration fund for the Mission. Sula has raised a lot of funds to help save her Mission! To read more about the Mission and the gift shop, click HERE . To see more information about Sula and her books, click HERE .

excerpt from Easter at the Mission (Sula) -  Life at the Mission Gift Shop The people I know best, those who take care of me, can be found at the Mission Gift Shop. There, I have quite a big staff. (You have heard that dogs have owners but cats have staff, right?) My staff is a group of wonderful people. Mary Anzar was the first person I met many years ago when I was called to my mission at the Mission. Benito Garcia used to work at the Mission Gift Shop but now works at the parish office; we are still attached to each other so I regularly walk over to the parish office to see my Benny. Stacey Gentry supervises my staff, takes good care of me, and most important, serves as my official photographer; you will see her beautiful pictures in this book. I have known Kaleena Scargill for many years. She used to clean the church, I would follow her around, and she would take pictures of me that ended up in some of my previous books. Marie Reed is very kind to me, and she makes sure that anyo

photo by Stacey Gentry: Sula, parish cat at Old Mission/MSI Press "author" in the creche Shared by Dr. Dennis Ortman , author of a number of award-winning books -  CHRISTMAS STORY “ And the Word became flesh and made his dwelling among us, and we saw his glory. ” --John 1: 14   Even as a child, I knew that Christmas was about more than Santa Claus coming and getting gifts. The baby Jesus was born. In addition to the Christmas tree and outdoor lights, we set up a Nativity scene in our home. Our parents told us the story and introduced the characters. At school, we re-enacted the Christmas story. We all vied to play Mary or Joseph, but I ended up being a sheep. The nuns explained that the story was about the birth of Jesus, the Son of God, who came to save us from our sins. I wasn ’ t sure what that meant, but I knew it was a very happy occasion. We sang joyous Christmas carols at church and in the neighborhood. At home the family gathered to share a meal and exchange

  Yep, it's Caturday, and we want to share, somewhat anonymously for privacy reasons, a bit of the recent trials and tribulations of Sula, the parish cat at Old Mission who has written six books. Sula has both a big fan club -- you can even join it on her Face Book page HERE -- and quite some renown, thanks to both own publications and publications about here, which you can read about HERE (pick and choose the ones that might most tickle your fancy). To briefly encapsulate the history: 1. Sula arrived as a kitten, perhaps somewhere around age 1, at the Old Mission, which really is the only action in her little town. 2. After a few years spending much time outdoors in this sunny California town, Sula developed skin cancer on her ears. They were trimmed. The cancer came back. Her ears were removed. You can read her story about that experience in her book, Surviving Cancer, Healing People: One Cat's Story .  3. Elizabeth Mahlou related Sula's story to Guideposts Magazine , wh

  Sula is back on duty at the Mission Gift Shop at Old Mission San Juan Bautista on Sundays, but she is taking Valentine's Day off, but has sent greetings. Now in semi-retirement, in part because of health (she is fighting cancer for the fourth time), she spends Sundays ministering to people at the various Masses, helping out in the gift shop, and receiving pets, accolades, and gifts from those who love her.  On this Valentine's Day, relaxing at her godparents' house, where she is spending her retirement except for her Sunday duty days, Sula reiterates a tweet from the American Society for the Prevention of Cruelty to Animals (ASPCA): This Valentine's Day, help mend the broken hearts of unwanted and helpless animals who feel that they've been forgotten. Just $19 a month can help the ASPCA provide love and care for neglected animals across the country. Make an urgent gift TODAY. HERE is where to reach the ASPCA. You can read more posts by and about Sula and her boo

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's topic is a never-ending one: how to market books, especially if you are a small press or a self-publishing author. The simple answer to that question is any way and every way you can, in small numbers and in larger quantities, over and over (keeping in mind the magic number of 22 ). Here are some ideas that have worked for MSI Press authors. Larry MacDonald, author of RV Oopsies , sells books nearly every day. He has a niche (travel humor), and nearly every day, his book turns up in the top 100 list of books of travel humor. What is he doing right? He built a following with his "dumb things RVers do" annual competition