The Story behind the Book: A Guide to Bliss (from the editor's perspective)
Shai Tubali approached us with the concept of a book about mind expansion, a topic he had been leading workshops on, after his first book with us, The Seven Wisdoms of Life , became popular and a finalist in the Book of the Year competition. As a publisher, having worked with him before, we knew what the tasks would be, including careful copyediting since English is not Shai's native language though he does a wonderful job of writing, i.e. producing literate text, which not all native speakers can do. So, the production of this book was almost routine -- except for the title. Up until almost the day of publication, he and we, together, were searching for a title that would work: short, clear, consistent with content, and appealing. Originally, the title was longer: hard to file, hard to look up, and clear but at what cost. Then, we played with making a form of the title into a subtitle, and that worked. Now, though, we really needed a title. Bliss came up very quickly, but what a