MSI Press Blog

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales that are not meeting an author's hopes. Why are my books not selling? That is the typical question at such times. Perhaps the first question should be, "Why did you write the book?" That will help you answer the question about sales and how you should react to the level of sales in a more helpful way. Let's look at some possible reasons: Self-esteem  You wanted your five minutes of fame and thought you could get it with a book; this is not a negative thing -- it can be a very good thing. Even if your sales are low, you can still have your fame. Your book itself is n

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses backlists. What are they? Why do publishers use them? What do they mean for authors? What is a backlist? Publishers have a front list of books that they are actively selling. Among these are books that "earn their keep" at the very least (i.e., costs of printing, advertising, promotion, distribution, royalties, warehousing, share of overhead, legal requirements such as copyright and permissions, etc., do not exceed the revenue they produce.  Of course, publishers would prefer that books do more than "earn their keep;" they would like them to make a profit. Working against bo

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic  is a look at the life cycle of books -- how they differ, how do you define "success" and "failure," and what authors can expect over a lifetime. Here at MSI Press, we have seen a variety of paths taken by successful books (and ones that have not fared as well). For lack of better nomenclature, I would say that we have hares, tortoises, dogs, cats, and mountain goats.  Hares As in the fable, the hares start out fast. These books have strong launches, sell hundreds of books in the first few weeks (from a larger press, these might show up as thousands of sales) and then, quite suddenly s

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is reaching readers. Perhaps you have a book in hand. Perhaps you are still working on your book. It does not matter. You need readers. It is never too early, and it is never too late to build your reader base (and thereby your mailing list ). Here are some thoughts on the topic: Look at your local community (grow your inter/national readership like spreading ripples in a pond): Do some readings or give some seminars on the topic of your book at your local library. Is there a local cafe where authors and readers gather? Gather with them. Are there writing groups that meet periodically to help each other?

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic attempts to answer the questions, "Do giveaways help sell books?" You will find authors completely divided in belief and experience on this question. So, are giveaways worth it? Yes. If they go to good quality (active) readers, who are likely to tell others about the book or to write a good review. If the book is the first in a series and you want stir up a desire for the remainder of the series. (Sort of like a loss leader at a grocery store.) If you have other related books, though not in a series, that might attract readers' attention, having read your giveaway. Yes, if there will be eno

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. (Much also applies to traditionally published authors whose books have not been on a perfect glide path upward to success.) Today's topic reflects a reality experienced by all but a very few authors who have recognized names, expansive contacts, big pockets (or big publishers with deep pockets), or, for one reason or another luckily found a sweet spot (typically after years of being in bitter places). Most books do not start out as NYT bestsellers and remain there for life. They either start well and fall off (usually quickly), start slowly and remain with slow and then almost no sales, or start very poorly and then ta

  It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about whether to seek traditional publication, self-publish, or go the hybrid route. Each of these approaches to publications has advantages and disadvantages. - Self-publish (you do everything yourself):      Pro: You can proceed immediately. You have full control over all content and design. You get all the net income.     Con: You have full control over all content and design--meaning, the book is only as good as your own professional skills (or, you can pay for professional services that a traditional publisher would provide for free). You don't know what you don't know. It will take much

  Excerpt from Understanding the Seeker   (Quinelle) -  The Seeker at Work Many people end up in jobs and even careers that are not well matched with their personality profile. Around the turn of this century, some businesses typed themselves—what kinds of characteristics they needed in their employees and their leaders—and set about hiring employees in accordance with those characteristics. This practice is waning as we enter the second decade  of the 21 st century. It could be that businesses have found that matching company needs and personality traits is a much more complex endeavor than originally thought, one that includes the needs of the business in terms of kinds of products, the job and career choices for the future employee, and the needs and personality types of co-workers and clients.* Job and Career Choices If a high school or college guidance counselor were to suggest appropriate jobs for young Seekers, chances are the suggestions would likely be in the fields of natura