A Publisher's Conversation with Authors: Your book sales are low; so, why DID you write your book?

It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses book sales that are not meeting an author's hopes. Why are my books not selling? That is the typical question at such times. Perhaps the first question should be, "Why did you write the book?" That will help you answer the question about sales and how you should react to the level of sales in a more helpful way. Let's look at some possible reasons: Self-esteem You wanted your five minutes of fame and thought you could get it with a book; this is not a negative thing -- it can be a very good thing. Even if your sales are low, you can still have your fame. Your book itself is n...