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A Publisher's Conversation with Authors: Be Discovered by an Influencer or Become an Influencer?

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Often, we have shared the major advantages to book sales that discovery by a social media Influencer brings. But what if, we have been asked, you have had zero luck, no matter how much you have tried to bring your book to the attention of an Influencer or to have an Influencer decide to promote your book? Well, you could become an Influencer yourself. Here are sone ways to go about that. Choose your niche Select a niche that aligns with your interests, expertise, and passion. Choosing a niche helps you target a specific audience and establishes you as an authority in that area. Define your personal brand Clearly define your persona and perso

The Story behind the Book: He's a Porn Addict...Now What? (Overbay & Shea)

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  From the co-author, Joshua Shea -- I never planned on writing a book like this when I was a kid. I knew I was going to be a writer, although I was shooting for screenwriter or at least staff writer at Saturday Night Live. But there it was, my first book, under my name, published by a real company. “He’s a Porn Addict… Now What?” wasn’t the humorous, heartfelt fictional tale I thought would make my name in the world. It was both a memoir and self-help book geared toward the partners of pornography addicts, co-written by Tony Overbay, a licensed marriage and family therapist who was one of the first people to invite me onto his podcast to speak about my former addiction and journey into recovery.   For most people suffering with the disease, it’s a secretive, shameful place and you feel utterly alone. And like any other addiction, the people around the addict get sick, too. My first book, a self-published memoir about the depths of my addictive journey, introduced me to the concept of