MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Writing a book is an accomplishment. Publishing it is a milestone. But selling it? That’s a whole other game—and one too many authors enter unprepared. You don’t need to be a full-time marketer to successfully sell your book, but you do need a plan. Without one, even the best books risk fading into the digital void or languishing in cartons in your garage. Whether you’re self-published or working with a traditional or hybrid press, your sales success depends on you far more than you think . Here’s why sales planning matters—and how to do it effectively. 1. Publishing is a Business Books are emotional and creative endeavors, but once th...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we share the importance of A+ content in marketing books.  A+ content refers to enhanced marketing content that brands use to create more engaging and informative product listings, primarily on e-commerce platforms like Amazon. It allows sellers to include additional visuals, text, and other interactive elements to better showcase their products. A+ content is highly recommended to be added to author pages and product descriptions on Amazon for better sales. Here are some features of A+ content: Enhanced Product Images:  High-quality images that display the product from various angles and highlight its features. Det...