MSI Press Blog

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  This week, we share the importance of A+ content in marketing books.  A+ content refers to enhanced marketing content that brands use to create more engaging and informative product listings, primarily on e-commerce platforms like Amazon. It allows sellers to include additional visuals, text, and other interactive elements to better showcase their products. A+ content is highly recommended to be added to author pages and product descriptions on Amazon for better sales. Here are some features of A+ content: Enhanced Product Images:  High-quality images that display the product from various angles and highlight its features. Det...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the relationship between book marketing plans and book sales. Specifically, book sales can be quirky, which makes it difficult to put together a book marketing plan for self-publishing authors. (Publishers usually have established plans that they apply to all books, and they only accept books that they believe they can market effectively through their established marketing plans. Let's take a look at some favorite marketing barometers and see how they really stack up. Amazon Top 100 If a book lands in the Amazon Top 100, it clearly has scads of sales, right? No, not always. Perhaps even not often. Amazon's t...