A Publisher's Conversation with Authors: Why Sharing Book Excerpts Is a Powerful Marketing Tool

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...