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A Publisher's Conversation with Authors: Why Sharing Book Excerpts Is a Powerful Marketing Tool

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...

Books on Parenting --"Normal" Children and Special Children, Normal Circumstances and Special Circumstances

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Parenting has its joys; it can also be demanding when all does not go as planned or hoped, as in this picture of parents with their son and two emergency room specialists, raising up (literally) their physically challenged daughter. MSI Press offers several unique books on parenting--for the everyday difficulties and the unique challenges. Take a look! 3 65 Teacher Secrets for Parent s by Cindy McKinley and Patti Trombly See posts by and about Cindy and Patti, including book excerpts, HERE . Courageous Parents   by Dr. Haim Omer Read posts by and about Dr. Omer, including book excerpts, HERE . How to Be a Good Mommy When You're Sick by Dr. Emily Graves Read posts by and about Dr. Graves, including book excerpts, HERE . Lessons of Labor by Julia Aziz See posts by and about Jula Aziz, including book excerpts,  HERE . Life after Losing a Child by Pat Young and Joanna Romer See posts by and about Pat  and Joanna. Noah's New Puppy by Ric...

Tip #119 from 365 Teacher Secrets for Parents (McKinley & Trombly) - Choice and Imagination in Reading

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Today's tip for parents from two talented teachers comes from  365 Teacher Secrets for Parents  by Cindy McKinley Alder and Patti Trombly.                                                              #119 Until We Meet Again   "Two roads diverged in a wood and I— I took the road less traveled by  and that has made all the difference."  ~Robert Frost               The two roads Robert Frost was talking about came together and offered him a choice. In the biographical books you read to your child or that she reads herself, rarely (if ever) do the paths of favorite people from different books come together. Wouldn’t it be neat if they did? Could your child make that happen? Sure! Here’s how: 1.      Discuss with your...

Tip #117 from 365 Teacher Secrets for Parents (McKinley, Trombly) - Organizing

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Today's tip for parents from two talented teachers comes from  365 Teacher Secrets for Parents  by Cindy McKinley Alder and Patti Trombly.                                                                  #117 3-2-1 Strategy Organizing is what you do before you do something, so that when you do it, it is not all mixed up. ~ A. A. Milne   The 3-2-1 strategy is another great way to help your child create the habit of thinking about what she is learning as she reads. Before your child reads an informational text, tell her when she’s done she should be able to tell you three things she learned, two things she found interesting and one question she may have. You should consider modeling this first for her so she has a better understanding of what you want. You may find it helpful to set up a 3-2-1 sheet wh...