Porn Companies Doing Big Business, Recruitment during Social Distancing (guest post by Joshua Shea)
Joshua Shea, co-author of He's a Porn Addict...Now What?, has done some unsettling reserarch. He shares it with us in today's guest post.:
When Donald Trump went on TV that Wednesday night in early March as one of the last people to admit what many of us had come to recognize in the previous 72 hours – the Coronavirus was the real deal – one of my first thoughts went to how this was going to be the single greatest boon to the pornography industry since the invention of the Internet.
We’re still in it – probably not even at the halfway point – and it turns out, I was unfortunately correct.
As much as I detest PornHub, I’ve got to give them credit for the statistics they provide. Granted, they are not independently verified and sometimes they leave out crucial information (such as ignoring the fact “teen” is a popular search term in their annual report) but I think they are providing a unique window into what is happening.
In late February and into the first week of March, when the virus was really starting to get its grips on Europe and gaining attention in North America, PornHub’s average worldwide viewership was up only 1% to 2% compared to an average day. In the second week of March, when Americans decided toilet paper was the hottest commodity, average traffic rose to 4% to 7% higher than an average day.
The worldwide numbers exploded on St. Patrick’s Day, rising to 11.6% and have steadily been on the rise, topping out at 18.5% above average daily traffic.
We’re still in it – probably not even at the halfway point – and it turns out, I was unfortunately correct.
As much as I detest PornHub, I’ve got to give them credit for the statistics they provide. Granted, they are not independently verified and sometimes they leave out crucial information (such as ignoring the fact “teen” is a popular search term in their annual report) but I think they are providing a unique window into what is happening.
In late February and into the first week of March, when the virus was really starting to get its grips on Europe and gaining attention in North America, PornHub’s average worldwide viewership was up only 1% to 2% compared to an average day. In the second week of March, when Americans decided toilet paper was the hottest commodity, average traffic rose to 4% to 7% higher than an average day.
The worldwide numbers exploded on St. Patrick’s Day, rising to 11.6% and have steadily been on the rise, topping out at 18.5% above average daily traffic.
Read the continuation of this post on LinkedIn.
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Tony Overbay Joshua Shea
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