MSI Press Blog

  Authors hear a lot of promises about A+ Content—most of them inflated, some of them flat‑out wrong. So let’s take a clear, grounded look at what A+ Content actually does, who can use it, and when it’s worth the trouble. A+ Content is not a marketing strategy. It is a page enhancement . Think of it as the throw pillow on the couch: lovely to have, but it won’t hold up the furniture. With that in mind, here’s how to think about A+ Content depending on the publishing path you’re on. For Self‑Published Authors: Helpful, But Not Magical Self‑published authors can use A+ Content—and sometimes should. But it’s important to understand what it does and what it doesn’t do. What A+ Content Can Do Improve conversion if people are already visiting your Amazon page Reinforce your brand or series identity Help nonfiction authors highlight benefits, features, or frameworks Give visual books (cookbooks, photography, children’s books) a stronger presence Support a series by showing reading order...

  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we respond to the question, so what good is a publisher, anyway?  It’s a fair question. In an era where self-publishing tools are abundant and accessible, why would an author choose to work with a publisher at all? Let’s start with the obvious: publishers offer editorial rigor, professional design, and distribution pathways that elevate a book’s credibility and visibility. But beyond those basics lies a deeper truth—one that’s often invisible until an author is in the thick of it. 🛡️ A Buffer Between You and the World Once your book is out, the world wants access—to your inbox, your time, your vulnerability. A publisher can...