A Publisher's Conversation with Authors: The Number 22
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is brief one, but a very important. It is about the number 22. In brief, 22 is the number (the new, the latest) number is the number of times someone has to see an advertisement of or reference to a book (on average, according to recent statistics) a hard-to-believe 22 times. So, what does that mean for a publisher/author? Repetitive promotion of a book means more than 4-5 times (as in the past). This can be, in part, because of the way social media, which is the most frequent form of advertising (print advertising, in general, has, over time, lost the effectiveness it once had), presents information: mainly through scrolling...