A Publisher's Conversation with Authors: Why are sales from my book dropping off so radically?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week's conversation takes another look at the question of sales. This time, we attempt to answer the question that accompanies an unpleasant experience that many authors have: Why are sales from my book dropping off so radically? There are always ups and downs in book sales. Some are natural. Others are the result of the times. Yet others are the result of the times in the author's life, interest, and commitment The "First" Effect The first month after book release is almost always the best for any author. That is the time that specific book launch activities take place. That is when friends and relatives jump in to buy....