A Publisher's Conversation with Authors: About Bookstore Book Signings
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's post shares experiences with bookstore book launch book signings. Everyone expects authors to do them. Should they? Why do them? Authors love book signings, and they should. They make a book launch feel real and set the scene for a celebration for friends and fans. Bookstores also love book signings, and they should. They provide entertainment for customers and bring new customers into the store. What really happens and why are many authors disappointed? Some realism will help stave off what is typically disappointment after book signing events. Bookstores will generally order 25 books, of which fewer than ten typically sel