A Publisher's Conversation with Authors: "Connection is the new world of marketing"
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Once again, we pick up the topic of book marketing. Lisa Angle on a podcast with Bea Bloeser, Boost Your Book: Social Media Tips from 'Talking Book Publishing , where they were interviewed by Kathleen Kaiser and Adianna Moriarty, Writers and Publishers Network (WPN), talks about the important of author's interpersonal connections with potential readers--and how that is the new expectation for book sales. "Connection," she says, "is the new world of marketing." As has been emphasized in this "publisher's conversation" column on a number of occasions, sales no longer depend exclusively on publisher act...