A Publisher's Conversation with Authors: Insight into Good Book Sales from ...Wait for This...a Political Strategist
What do politicians and authors have in common? They each have to reach zillions of people and get them to want their product (the politician himself/herself together with an ideology and the author a book). Here is an interesting insight from a long-term, experienced political pundit, Thom Harmann, that popped up in the scores of articles on the US 2022 midterms, this one from Raw Story , October 25, 2022. It applies to authors just as much as it does to the politicians for which it was written. "While creativity and 'production values' in advertising are important, they’re both subordinate to frequency when it comes to producing results. Even a poorly crafted message for a mediocre product will convince people to act the way you want them to if it’s repeated frequently enough." He goes on to cite supporting evidence accumulated over the past 12 years since the Supreme Court opened the door to dark money and unlimited spending. All the statistics point to his concl