A Publisher's Conversation with Authors: Regionalization as a Force Multiplier for Book Promotion
It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic looks at how maximize the promotional value of writing an article related to a published book topic. Writing articles for magazines is a good one to promote a new book. The book provides the credibility for writing the article, and the article, in turn, ends up promoting the book even if the author does not mention the book itself in the article (it is listed in the author's bio). Whether a book is a self-help idea, parenting advice, inspirational, or some other topic, there are at least two ways to use article writing to promote the book: stand-alone (national-level) articles and regionalized articl