A Publisher's Conversation with Authors: How to Leverage a Good Bestseller Sales Ranking
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. "Holy cow!" wrote one author earlier today upon learning his book was #5 on the Amazon hot new release book list. "How do I leverage that?" The answer is easy--and important. Whether the ranking is on Amazon, Barnes & Noble, or someplace else, you leverage it in the following ways (and more): Use it everywhere. Add it to your byline. Put it in your press release. Share it in your newsletter. Flaunt it on your website. Mention it in requests for reviews. Include it in your workshop materials. Distribute a special press release that touts it. Repeat it on your social media platforms again and agin. Announce it on your ...