A Publisher's Conversation with Authors: Holidays and Books
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic addresses a topic that is important at this time of year and one that is often a bane for publishers: holiday books and holiday book orders. Holiday books Scheduling is very important when it comes to publishing holiday books. Books for Christmas (or Chanukah), for example, should have been completed in ARC form no later than early May. That gives time to get the pre-publication reviews before the holiday (given the typical 6 months advance time needed for reviewers, a May ARC allows for a book to be on pre-order over the summer and released in early November, allowing time for ordering for Christmas (when mailing services