A Publisher's Conversation with Authors: Twinning
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week's conversation addresses the benefits of "twinning" as a book writing and publishing option. Twinning refers to when a new book resembles an older book. MSI Press has several such twins in its book collection. Let's look at ways twinning at help with book sales -- and what are the various models for twinning, noting upfront that twinning is not the same as producing a series since, with twinning, the books are by different authors. Here are some twinning options among MSI Press books. Using other (successful) books as models for format In this case, an author follows the formatting (or approach) of another author.