A Publisher's Conversation with Authors: Do Not Overlook the Power of Small
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic suggests not underestimating the power of small. As in your book niche; as in your publisher. Take a look at it: Being in a small niche is not a bad thing. While there may be fewer overall members of your target audience, you are not going to sell to every member of your target audience, anyway. For example, if your niche is parenting, yes, you have a lot of possible buyers BUT you have a proportionately greater number of competitors; unless you have a recognizable name, you may not be able to get your book "seen." Some niches are easier to dominate than others. So, for example, the parenting category, into wh