A Publisher's Conversation with Authors: How Blog Posts Sell Books (Yes, Really)
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we answer the question, Do I really need to keep blogging?” My answer, almost always, is yes. Whether it’s maintaining your own blog, writing guest posts, or contributing to relevant websites, blog writing still matters. Not just for visibility—but for sales. Here’s why: 1. Blog posts create discoverability Think of each post as a breadcrumb in the vast forest of the internet. Someone Googles a topic—maybe something you've written about in your book—and lands on your blog post. That reader now knows your name, your tone, your expertise, and… that you’ve written a book. It’s not pushy. It’s presence. 2. Blogging builds trust a...