A Publisher's Conversation with Authors: Long-term Bestsellers and Short-Term Marvels -- How do they differ?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic looks at the differences between books that sell well long-term and those that fizzle out. Recently, I decided to analyze two kinds of books that experience good sales to see if there is some general guidance for authors; the long-term steady sellers and the first-year wonders. Book niches and author individualities vary widely, but perhaps some general information could be insightful if you are trying to make some decisions about how to market/promote your book. Criteria. In analyzing both sets of books , I looked at the following 15 categories of criteria: ARC, prepped followers, platform, social media presen...