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A Publisher's Conversation with Authors: Do You Know How Many of Your Books Have Really Sold?

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(photo by  Frank Perez) It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic is about figuring out your book sales. Many authors try to figure out their sales based on some inaccurate thinking or assumptions.  Amazon posts a sales ranking. If you look at your ranking, it can appear that your book is selling more (the number is lower than it was a few minutes ago) or selling less (the number is higher than it was a few minutes ago). Actually, that number does not tell you anything about the number of books sold. A higher number could mean more books were sold, fewer books were sold, or no books were sold. The number is a relative one based on recency of purch