MSI Press Blog

  The award-winning book,  An Afternoon's Dictation  (Greenebaum), is available free from Kindle countdown April 12-17. Book Description:  In 1999 Steven Greenebaum felt he'd hit the wall. Fifty years old, he could not make sense of his life or the world around him. For several months he angrily demanded answers from God, if God were there. One afternoon, an inner voice told him to get a pen and paper and write. Steven then took dictation - three pages, not of commandments but guidance for leading a meaningful life.   An Afternoon's Dictation  grapples with, organizes, and deeply explores the revelations Steven received and then studied for over ten years. His sharing is NOT offered as the only possible way to understand it the dictation. It is offered, rather, as a start. The book's sections include deep explorations into "The Call to Interfaith," "The Call to Love One Another," "The Call to Justice," and "The Call to Community."...

  Every few months, an author will tell me—often with great confidence—that “marketers say a free Kindle promotion sells more books than a Kindle Countdown Deal.” It’s a claim that sounds bold, counterintuitive, and exciting. It’s also a claim that refuses to die, even though Amazon’s ecosystem has changed dramatically. So, let’s talk about it plainly. The short answer: Free promotions generate more downloads . Countdown Deals generate more sales . Downloads and sales are not the same thing, and Amazon does not treat them as the same thing. Where the myth came from: There was a moment in Amazon’s early KDP Select era (2011–2014) when free days could catapult a book into the Top 100 Free list, and that visibility sometimes spilled over into paid sales afterward. Marketers who built their playbooks during that period still speak as if nothing has changed. But the platform has changed. The algorithms have changed. Reader behavior has changed. And the relationship between fre...

It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we discuss free books. Are they worth it? Let’s talk about the word “free.” It’s seductive, isn’t it? BookBub swears by it. So do Freebooksy, Written Word Media, Goodreads, and a host of platforms that thrive on zero-cost promotions. They say free books are your best sales tool. And they’re not wrong—if your goal is downloads. But here’s the rub: downloads aren’t sales. And they certainly aren’t readers. The Psychology of Free: Why It Works (Sort Of) According to Written Word Media, “free” triggers a powerful emotional response. It lights up the brain, bypasses risk aversion, and creates urgency through FOMO (fear of missing out). Rea...