A Publisher's Conversation with Authors: Oh, the uncertainty of publishing for publishers
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week we discuss the business of uncertainty. Publishers must navigate an unpredictable landscape. It is helpful when authors understand this -- and it can help authors understand their own position in the publishing world. Status The publishing industry is no stranger to uncertainty. While storytelling and knowledge-sharing are as old as civilization itself, the business of publishing has never been a fixed equation. Each year brings new disruptions, evolving technologies, shifting consumer behaviors, and fresh complexities in how we discover, produce, and distribute content. For publishers — whether traditional houses, hybrids, or indepe...