A Publisher's Conversation with Authors: Why Amazon Rankings and Sales Don't Always Align

📊 Why Rankings and Sales Don’t Always Align Amazon’s Sales Rank ≠ Sales : A book can rank in the top 100 of a niche category and still not sell a single copy that month. Category ranks are relative and can be misleading if the category itself has low traffic. Inventory Lag : If Amazon still has stock from earlier orders (especially from expanded distribution), sales may not register with your distributor until that stock is replenished. Used Book Cannibalization : When Amazon lists used copies (often from review copies, returns, or third-party sellers), those sales don’t generate royalties for you—but they can still fulfill demand and suppress new sales. It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional rout...