A Publisher's Conversation with Authors: Do you have a strategy for your social media?
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's post looks at social media. The importance of social media is a given. It is the most effective of book promotion and marketing, and authors are expected to have strong platforms. Without a strong platform, a traditional book publishing contract is very difficult to get. So, how does one develop a good social media strategy? Here are suggested components to a good social media strategy: Mission Statement Here is an example: My mission is to empower readers with knowledge and powerful insights, helping them to improve their lives and live successful personal and professional lives. Here is another: I am to provide guidance and e...