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A Publisher's Conversation with Authors: Effective use of tweets and posts

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It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Many of our authors are active on various social media platforms. This week, therefore, look at ways to use tweets and posts more effectively. Visuals   Share visually appealing content such as book covers, quotes overlaid on images, and short videos discussing the book. Book Reviews Offer brief, engaging reviews of the books you read. Highlight what you loved about them and why others might enjoy them too. Author Spotlights   Feature authors and their journeys. Interviews, fun facts, or lesser-known works can draw interest. Reading Challenges:  Encourage your followers to join in on reading challenges or book clubs. Interactive...