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A Publisher's Conversation with Authors: Why Sharing Book Excerpts Is a Powerful Marketing Tool

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...

Books on Parenting --"Normal" Children and Special Children, Normal Circumstances and Special Circumstances

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Parenting has its joys; it can also be demanding when all does not go as planned or hoped, as in this picture of parents with their son and two emergency room specialists, raising up (literally) their physically challenged daughter. MSI Press offers several unique books on parenting--for the everyday difficulties and the unique challenges. Take a look! 3 65 Teacher Secrets for Parent s by Cindy McKinley and Patti Trombly See posts by and about Cindy and Patti, including book excerpts, HERE . Courageous Parents   by Dr. Haim Omer Read posts by and about Dr. Omer, including book excerpts, HERE . How to Be a Good Mommy When You're Sick by Dr. Emily Graves Read posts by and about Dr. Graves, including book excerpts, HERE . Lessons of Labor by Julia Aziz See posts by and about Jula Aziz, including book excerpts,  HERE . Life after Losing a Child by Pat Young and Joanna Romer See posts by and about Pat  and Joanna. Noah's New Puppy by Ric...

Suggested Books for Christmas Gifts

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  Here are our suggestions for Christmas book giving: Sula the Cat does it again! Sula, parish cat at Old Mission San Juan Bautista, is a cat with a special mission: to comfort people in need. Every morning, she spends time with St. Francis, patron saint of animals, and receives guidance for the day. During Masses, led by the Holy Spirit, she seeks out whomever God wants her to comfort, and they report that she brings comfort, indeed. In her spare time, she writes books. This time, she is writing about Christmas traditions and how she experiences them as a parish cat. Ever wonder where our various Christmas customs come from? Sula tells you about the history and the customs today, both mainstream American Catholic and Mexican American Catholic customs since both are part of her parish in California. Charmingly illustrated with an Eastern flavor by Russian artist, Zhenya Yanovich. Read excerpts HERE . Purchase the book HERE . People are often at a loss to find the right words to say...

Feral Cat 6: Jack, A Caturday Case for Those "Untamable" Wild Street Cats

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  This is a series of Caturday posts on the topic of taking in  feral cats .  General information (from previous posts): For a few decades, we have rescued feral cats. In fact, with only one exception, our "domestic" cats have been ferals that we brought inside to join other ferals, already domesticated, as part of a bonded cat family. Right now, we have five cats (alas,  Murjan , the single non-feral cat we had, died from cancer last fall, and  Intrepid , closely bonded to Murjan, died three years ago from the same kind of cancer, and, most recently, Snyezhka , who had been valiantly fighting three kinds of cancer, died from a saddle thrombus, probably related to her chemotherapy but, of course, no one is going to suggest that and it really does not matter since knowing exactly what caused the reason for her death won't bring her back). All five of our feral cats get along pretty fabulously -- and they also got along well with the three predecessors. Of course,...

Tip #68 from 365 Teacher Secrets for Parents (McKinley & Trombly) - Reading Alone

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  Today's tip for parents from two talented teachers comes from  365 Teacher Secrets for Parents  by Cindy McKinley Alder and Patti Trombly.   #68 Reading Alone   Children who read for fun in their spare time have higher reading achievement than those who do not. Yet, about 30% of school-age children say they don't read for fun at all.  ~Reading is Fundamental   It is perfectly normal for a child to resist reading aloud at first. (Even some adults do not like to read out loud!) If your child is resistant to the idea at first, encourage your child to read aloud to these:   ●       another family member, perhaps a younger sibling; ●       the family pet; ●       a tape recorder; ●       a favorite stuffed animal; and/or ●       a grandparent.   These all provide a "safe" atmosphere in which to...