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A Publisher's Conversation with Authors: Why Sharing Book Excerpts Is a Powerful Marketing Tool

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  It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. This week, after posting the zillionth or so MSI Press book excerpt, it seemed like the topic of the power of sharing book excerpts as a marketing tool might be appropriate. So, er goes. These are omse of the reasons why sharing book excerpts can be a power marketing tool: Builds Interest and Hype Excerpts give readers a sneak peek into the book, sparking curiosity and making them want to read more. Showcases Writing Style Readers can get a feel for the author’s voice, tone, and storytelling, helping them decide if the book is for them. Encourages Pre-orders and Sales A compelling excerpt can push readers to pre-order the book or buy it as so...

Books on Parenting --"Normal" Children and Special Children, Normal Circumstances and Special Circumstances

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Parenting has its joys; it can also be demanding when all does not go as planned or hoped, as in this picture of parents with their son and two emergency room specialists, raising up (literally) their physically challenged daughter. MSI Press offers several unique books on parenting--for the everyday difficulties and the unique challenges. Take a look! 3 65 Teacher Secrets for Parent s by Cindy McKinley and Patti Trombly See posts by and about Cindy and Patti, including book excerpts, HERE . Courageous Parents   by Dr. Haim Omer Read posts by and about Dr. Omer, including book excerpts, HERE . How to Be a Good Mommy When You're Sick by Dr. Emily Graves Read posts by and about Dr. Graves, including book excerpts, HERE . Lessons of Labor by Julia Aziz See posts by and about Jula Aziz, including book excerpts,  HERE . Life after Losing a Child by Pat Young and Joanna Romer See posts by and about Pat  and Joanna. Noah's New Puppy by Ric...

Tip #119 from 365 Teacher Secrets for Parents (McKinley & Trombly) - Choice and Imagination in Reading

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Today's tip for parents from two talented teachers comes from  365 Teacher Secrets for Parents  by Cindy McKinley Alder and Patti Trombly.                                                              #119 Until We Meet Again   "Two roads diverged in a wood and I— I took the road less traveled by  and that has made all the difference."  ~Robert Frost               The two roads Robert Frost was talking about came together and offered him a choice. In the biographical books you read to your child or that she reads herself, rarely (if ever) do the paths of favorite people from different books come together. Wouldn’t it be neat if they did? Could your child make that happen? Sure! Here’s how: 1.      Discuss with your...

Tip #162 from 365 Teacher Secrets for Parents - Writing for Information

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  Today's tip for parents from two talented teachers comes from  365 Teacher Secrets for Parents  by Cindy McKinley Alder and Patti Trombly.   #162 Writing for Information   The more a man writes, the more he can write  ~William Hazlitt   A great way to practice writing skills, you’ve learned, is to have your child write about what she knows, what she has just done, or information she has learned. Have you thought, though, about encouraging her to write for information? You can help her to learn how to compose brief requests for information from a variety of sources. For instance, if your family is about to go on a trip, she could write the Chamber of Commerce in that city for tourist information. She could hand-write or write an e-mail to museums and other places she would like to visit and ask them to send her a brochure. She could even learn to properly address envelopes with this activity. She will surely enjoy the responses she wil...