Introducing Dr. Yasir Sakr, MSI Press Author

 



A practicing architect since 1983, Yasr (Ph.D., University of Pennsylvania; M. S., Massachusetts Institute of Technology; B.S., University of Jordan) is an international consultant in architectural design and planning, who has won top awards in several design competitions.  He is currently an urban development strategist leading multi-disciplinary teams of international consultants in the urban re-development of the central area of the Holy City of Makka, KSA. Previously, he was assistant professor at the Department of Architecture at the Jordan and Petra Universities and a visiting scholar at Harvard University’s Graduate School of Design and the American Archaeological School in Jerusalem. Professor Sakr has lectured and published widely on architectural education, design theory, and history.



For posts about Yasir and his book, click HERE.



Several years ago, Dr. Betty Lou Leaver, Managing Editor of MSI Press, visited Jordan on a business trip and visited with Yasir at his home on a balmy spring evening.

Comments

Post a Comment

Popular posts from this blog

In Memoriam: Carl Don Leaver

Image
  1948-2021 It is with great sadness that MSI Press notes the death of Carl Leaver, CEO of the Press and typesetter and graphic designer par excellence . Many authors have expressed not only condolences but also a sense of legacy from covers he designed that they love.  Here is his obituary: On August 16, 2021, Carl Don Leaver of San Juan Bautista passed into eternal rest. A forester with the US Forest Service in Idaho and Montana, he turned to nature photography while working in the Bitterroot National Forest. His photographs graced national magazine covers and on a weekly basis the local paper of Hamilton, MT, the Ravalli Republican. He later worked on photography projects for the US Army (AFEES) and taught photography at the New York Institute of Technology in Amman, Jordan. His final career change led him to computer graphics and publishing as co-owner of MSI Press LLC; his many typeset books and book covers have helped MSI Press authors win a large number of awards over the years,
Read more

A Publisher's Conversation with Authors: Book Marketing vs Book Promotion

Image
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t
Read more