A Publisher's Conversation with Authors: "Connection is the new world of marketing"



It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. 

Once again, we pick up the topic of book marketing. Lisa Angle on a podcast with Bea Bloeser, Boost Your Book: Social Media Tips from 'Talking Book Publishing, where they were interviewed by Kathleen Kaiser and Adianna Moriarty, Writers and Publishers Network (WPN), talks about the important of author's interpersonal connections with potential readers--and how that is the new expectation for book sales. "Connection," she says, "is the new world of marketing."

As has been emphasized in this "publisher's conversation" column on a number of occasions, sales no longer depend exclusively on publisher activity but more and more on author engagement. 

Bottom line: "Social" is where it is at. That includes social media, book talks, booktok, websites, blogs, and other venues for making author-reader direct connections.

See more Publisher Conversations with Authors HERE.



 Learn more about publishing from an acquisitions editor -- how to get your book proposal accepted, why proposals are turned down/accepted, and how to find the right publisher for your book. On special sale for $5 while inventory lasts at MSI Press webstore. Also available as an e-book and an audiobook.



The Tuesday talks reflect real discussions between the management of MSI Press LLC and our own authors or those would-be authors who come through our doors but don't make the cut--yet. If you have a topic that you would like addressed, leave the question in the comment section. Chances are, in our 18 years of publishing first-time and experiences authors, we have had a conversation with one of our authors that we can share with you.

                             

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