MSI Press Blog

Following up on last week's post about the categories of book awards and how they affect ROI, this Tuesday we look at the most useful category for small press authors: the minor awards. (The major awards, such as the Pulitzer are generally not a realistic goal for first-time authors, authors without name recognition, and authors whose books have not soared quickly onto the NYT Bestseller lists .)  📊 Why Minor Book Awards Don’t Drive Big Sales Audience Reach : Minor awards don’t have the media amplification or bookstore promotion that major awards do. Their announcements stay within publishing circles rather than reaching the general public. Discoverability Limits : Even with a gold seal, most readers don’t browse Amazon or bookstores by award category. They buy based on recommendations, reviews, or visibility in mainstream outlets. Marketing Dependency : The award itself doesn’t sell books — it’s how the author/publisher leverages it. Without a campaign (press releases, socia...

It is Tuesday. Time to tall turkey. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. Today's topic arises indeed from the fact that 'tis the season for book awards...at least, for the opening of accepting 2022 award entries. The question is whether or not to enter, how many, and which ones. After all, they cost. Are they worth it? Here are some reasons they are worth entering: Attention. The more attention your book receives, generally the better it will sell. Awards are a very positive source of attention. Confirmation. You think your book is good. Your publisher through so when accepting it for publication. Winning a competition, especially the difficult ones, provides confirmation that you are ri...

  CB and the late Carl Leaver, MSI Press authors Meet our author-dads who have written absolutely splendid books for fathers (and others) about all sorts of topics! (Some are no longer with us, but their works in life and in literature live on.) And, yes, of course, we continue to sell their books. Wally Amidon (deceased) The Musings of a South Carolina Yankee Read MSI blog posts about Wally . TL Brink How to Argue with an Atheist Read more posts about TL Brink  HERE . Dave Brown (co-author) One Simple Text.. KOPS-FETRHLING.INTERNATIONAL BOOK AWARD LEGACY. AWARD: INSPIRATION/MOTIVATION HOLLYWOOD BOOK FESTIVAL FINALIST Read MSI Press blog posts about Dave  HERE . Dr. Frederic Craigie Weekly Soul AMERICAN BOOKFEST BEST BOOK AWARD FINALIST; INSPIRATION BOOK OF THE YEAR AWARD GOLD: MIND, BODY, SPIRIT READER VIEWS LITERARY AWARDS SILVER: MIND/BODY/SPIRIT READER VIEWS LITERARY AWARDS SILVER: RELIGION KOPS-FETHERLING INTERNATIONAL BOOKS AWARDS HONORABLE MENTIONN: INSPIRATION/MOT...

Authors often ask: Do awards really matter for my book’s success? The answer is yes — but not all awards carry the same weight. For nonfiction, it’s helpful to think of awards in three categories: major, minor (competitive), and less-competitive. Each plays a different role in ROI (return on investment), both financially and in terms of credibility. 📚 Major Awards (Transformative ROI) These are the prizes that can catapult a nonfiction book into bestseller status and secure long-term influence. They attract mainstream media coverage, bookstore promotion, and institutional adoption. Pulitzer Prize (General Nonfiction, Biography, Memoir, History) National Book Award (Nonfiction) National Book Critics Circle Award (Nonfiction, Biography, Memoir) PEN America Literary Awards (Nonfiction categories) Anisfield-Wolf Book Award (Nonfiction) Los Angeles Times Book Prize (Nonfiction categories) 👉 ROI impact : Immediate financial spike, sustained visibility, and enduring cultural influen...