MSI Press Blog

  The pre‑order window isn’t just a waiting room before launch—it’s the first act of your book’s marketing story. Used well, it builds momentum, signals demand to retailers, and gives readers a reason to commit early. 1. Treat Pre‑Orders as a Campaign, Not a Countdown A pre‑order period is a marketing phase , not a passive interval. Authors who treat it as active time—sharing excerpts, early reviews, and behind‑the‑scenes posts—create anticipation that translates into sales. Retailers notice engagement: clicks, wish‑lists, and pre‑order conversions feed algorithms that determine visibility. 2. Use the “Early Access” Psychology Readers love being insiders. Frame pre‑orders as participation in your book’s journey— “Reserve your copy before the first print run ships” or “Be among the first to read what reviewers are already talking about.” This turns a transaction into belonging. 3. Leverage Advance Reviews and ARCs Send out Advance Review Copies (ARCs) during the pre‑order windo...

If authors understood only one thing about Amazon, it should be this: Amazon rewards movement. Not prestige, not quality, not awards— movement . And the metric that captures that movement is  sales velocity . Everything else—pre‑order buttons, Prime shipping, “In Stock” status, Buy Box control, overnight delivery—flows from that one concept. Let’s break it down. 1. What Sales Velocity Actually Means Sales velocity is  the rate at which your book sells over time . Not total sales. Not lifetime sales. Speed. Consistency. Recency. Amazon’s algorithm tracks: How many copies sold today How many sold yesterday How many sold this week Whether the trend is rising, flat, or falling A book that sells 20 copies in one day after selling none for a month looks “hot.” A book that sells 20 copies every week looks “reliable.” A book that sells 2 copies a month looks “dormant.” Amazon adjusts its behavior accordingly. 2. How Sales Velocity Affects Amazon’s Decisions A. Pre‑Order Button Activa...

  Yes!  Racing against Time  by Jeffrey Weiss is now available on preorder: The paperback is available now on pre-order at the  MSI Press webstore . Get a pre-order 25% discount with coupon code FF25. It will be available soon on Amazon and B&N as well. The e-book is available now for pre-order on  Amazon Kindle . The book will be released on October 1, 2025. A perfect reading to start on Fitness Friday. Stand by and be ready! Book Description: In  Racing Against Time , Jeff Weiss shares the story of his late middle-age transformation.  Weiss went from running a first 10K race at age 48 to becoming an Ironman and ultramarathoner by his late 50s.  Along the way he discovers the extraordinary physical and emotional benefits that flow from chasing ever-increasing fitness goals.  Weiss’s journey shows us that we have the power to influence how we age, that goal-setting and adventure are not solely the province of the young.  At a time wh...