A Publisher's Conversation with Authors: How to Leverage a Good Bestseller Sales Ranking

 


It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side. 

"Holy cow!" wrote one author earlier today upon learning his book was #5 on the Amazon hot new release book list. "How do I leverage that?"

The answer is easy--and important. Whether the ranking is on Amazon, Barnes & Noble, or someplace else, you leverage it in the following ways (and more):

  • Use it everywhere. 
  • Add it to your byline.
  • Put it in your press release.
  • Share it in your newsletter.
  • Flaunt it on your website.
  • Mention it in requests for reviews.
  • Include it in your workshop materials.
  • Distribute a special press release that touts it.
  • Repeat it on your social media platforms again and agin.
  • Announce it on your blog. 
  • Post it on prlog.
  • Spread the word however you can.
  • Think about producing and using a visual that shares the information subtly wherever appropriate.
  • Make sure your publisher knows -- publishers do not have the resources to comb rankings for all books every day; authors need to take responsibility for following the rankings of their books.

Bottom line: A good ranking is special; treat it that way and make a loud noise about it wherever you can and a soft noise where a loud noise may not be appropriate.                                                                                    

Lesson for today's Tuesday talk: A good ranking is a great sales point. Leverage it!

See more Publisher Conversations with authors HERE.



 Learn more about publishing from an acquisitions editor -- how to get your book proposal accepted, why proposals are turned down/accepted, and how to find the right publisher for your book. On special sale for $5 while inventory lasts at MSI Press webstore.



The Tuesday talks reflect real discussions between the management of MSI Press LLC and our own authors or those would-be authors who come through our doors but don't make the cut--yet. If you have a topic that you would like addressed, leave the question in the comment section. Chances are, in our 18 years of publishing first-time and experiences authors, we have had a conversation with one of our authors that we can share with you.

                             

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