Introducing Larry MacDonald, MSI Press Author

Larry MacDonald has a Ph.D. in Experimental Psychology and over 30 years of experience RVing and freelance writing for various magazines, including MotorHome, Trailer Life, and Canadian RVinglds.

Image

His book, RV Oopsies: 101 Dumb Things That RVers Do! is a compilation of ten years of research on RV mishaps, rated from “dumb” to “dumbest,” with helpful hints on how they could have been avoided. A “must-read” for all RVers, new and seasoned, wanting to save some grief and cash by learning what not to do while RVing.

Image

In his subsequent t book,Travels with Elly: Reflections on Canada by an RVer and His Dog, the author travels from coast to coast in a trailer with his wife and pets, including their poodle, Elly, in order to gain a better understanding of his adopted country. An informative read for armchair travelers with a spirit of adventure, for those wanting to learm more about Canada, and for any cross-Canada traveler, especially RVers and dog lovers. Travels with Elly won the animal category award for American Book Fest's Best Books Awards.

Image

Larry's most receive book is Diary of an RVer during Quarantine. Part of our pandemic series of books, it is a great book to read while quarantined -- and drinking quarantinis!

Comments

Post a Comment

Popular posts from this blog

In Memoriam: Carl Don Leaver

Image
  1948-2021 It is with great sadness that MSI Press notes the death of Carl Leaver, CEO of the Press and typesetter and graphic designer par excellence . Many authors have expressed not only condolences but also a sense of legacy from covers he designed that they love.  Here is his obituary: On August 16, 2021, Carl Don Leaver of San Juan Bautista passed into eternal rest. A forester with the US Forest Service in Idaho and Montana, he turned to nature photography while working in the Bitterroot National Forest. His photographs graced national magazine covers and on a weekly basis the local paper of Hamilton, MT, the Ravalli Republican. He later worked on photography projects for the US Army (AFEES) and taught photography at the New York Institute of Technology in Amman, Jordan. His final career change led him to computer graphics and publishing as co-owner of MSI Press LLC; his many typeset books and book covers have helped MSI Press authors win a large number of awards over the years,
Read more

A Publisher's Conversation with Authors: Book Marketing vs Book Promotion

Image
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t
Read more