San Juan Books Presents Its Special Authors: Meet Kris Girrell and Candace Sjogren

 

          


San Juan Books is the hybrid division of MSI Press LLC. It allows first-time writers to become published in a traditional way through the reduction of risk by sharing publication costs. All other publishing features are traditional in nature, and most SJB authors go on to be offered traditional contracts for their subsequent books. SJB publications are available as paperback, hard cover, and e-book versions.

SJB authors' books very much hold their own against their contemporaries in the traditional publishing division. Indeed, a number of them have outsold their traditional compatriots.

Today, San Juan Books presents authors Kris Girrell and Candace Sjogren.

KRIS:

Kris Girrell is an author, speaker, and executive leadership coach on a global level. His education spans the disciplines of psychology, theology and coaching. Kris has lectured, presented and coached clients in the Americas, Europe, Africa and Asia/Pacific.

A father of three and grandfather of four, he lives with his wife Sarah and son Jesse in Andover MA.

CANDACE:

Candace Sjogren is a corporate executive, entrepreneur, trainer and coach.  She is the Head of Emerging Sales at Marqeta and CEO at Boston Breakthrough Academy, a leadership development academy for adults looking to level up in life.

Prior to this, Sjogren was the founder and CEO of two fintech companies and chief strategy officer at a number of lending platforms nationwide, and continues to serve as an angel investor.

She lives on Cape Cod with her husband, Andrew, son, Ivar and dog, Pan.


Kris and Candace published Typhoon Honey. Their book has earned exclusively 5-star reviews and earned recommendations from professional reviewers. Check it out HERE.

To see more posts about these authors and their books, click HERE.





                                Sign up for the MSI Press LLC newsletter.




Comments

Post a Comment

Popular posts from this blog

In Memoriam: Carl Don Leaver

Image
  1948-2021 It is with great sadness that MSI Press notes the death of Carl Leaver, CEO of the Press and typesetter and graphic designer par excellence . Many authors have expressed not only condolences but also a sense of legacy from covers he designed that they love.  Here is his obituary: On August 16, 2021, Carl Don Leaver of San Juan Bautista passed into eternal rest. A forester with the US Forest Service in Idaho and Montana, he turned to nature photography while working in the Bitterroot National Forest. His photographs graced national magazine covers and on a weekly basis the local paper of Hamilton, MT, the Ravalli Republican. He later worked on photography projects for the US Army (AFEES) and taught photography at the New York Institute of Technology in Amman, Jordan. His final career change led him to computer graphics and publishing as co-owner of MSI Press LLC; his many typeset books and book covers have helped MSI Press authors win a large number of awards over the years,
Read more

A Publisher's Conversation with Authors: Book Marketing vs Book Promotion

Image
It is Tuesday. Monday's madness is over, and Wednesday will take us over the hump, so Tuesday it is--for some serious discussion with authors. Tuesday talks mean to address authors in waiting and self-published authors who would like to go a more traditional route or who would at least like to take their steps with a publisher by their side.  Today's post looks at the difference between book marketing and book promotion, two terms that are frequently confused. Leading to the confusion is that some of the same activities are needed for both. In fact, good marketing is dependent upon good promotion. Perhaps the essential difference is that marketing focuses on sales, and promotion focuses on awareness --  noting that without awareness, sales generally do not happen. Book Marketing Book marketing includes promotion, sales, and increasing awareness of the availability of the book. It generally starts with a marketing plan that identifies the target audiences and selects marketing t
Read more